How is Social Media Expanding Business Innovation ...

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?When open innovation took off a decade ago, the world of social media looked very different. Only a few had heard of Wiki and Google -- Skype, Facebook and Twitter had yet to be invented and most of us still communicated from our desktop or laptop computers?We now collaborate cross-culture, time and space concurrently on multiple projects with numerous partners.?

This lead-in to the recent Huffington Post article, Open Innovation 2.0: Innovation Partnerships -- The New Opportunities in Mass Collaboration, explores the rapidly expanding social space around today?s businesses and the requirements this has placed on more active engagement. ?Beyond the simple idea of managing negative perception and feedback, social media engagement has opened the door to a new frontier of R&D. ?This business sustainability concept is further probed by the question:

?How has this innovation and paradigm explosion molded our culture and how can this new world be leveraged in open innovation??

With preferences shifting as to how we communicate and exchange information, social media is becoming the transparent, engaging, competitive advantage that business sustainability delivers.??At Taiga Company, we believe that utilizing social media for sustainability means finding ways to engage your audience and get them paying attention to your business.?

• Creating a win/win outcome?
• Meeting commitments to the local community?
• Delivering on social business targets?
• Building local trust?
• Improving stakeholder relations?
• Developing a skilled local supplier base

Our sustainability consulting prescribes to the concept that social media engagement makes it easier to engage your customers and other key business stakeholders. We offer resources and guidance to build social media engagement strategies directly into an overarching business sustainability plan. ?Visit us to learn more.?

Source: http://blog.taigacompany.com/blog/sustainability-business-life-environment/how-is-social-media-expanding-business-innovation

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