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There are several local directory services that have come up over the past few years. The growth in the industry has been because more and more businesses are going online to target greater audiences, to benefit from the immediacy and traceability of online marketing, and to save on marketing costs.
If you want to reap maximum benefits from a local directory service, pick the service that helps you list with the most popular directories and the most relevant directories to your niche. Go for local directory services that helps you list with local directories by Google, Bing, and Yahoo. Others are Yelp, Merchant Circle, YellowPages.com, Yellowbook, CitySearch, Foursquare, MyCity, TeleAtlas, Best Deals on, MatchPoint, ChoiceVendor.com, Genieknows, and Navteq GPS. Some of these are paid while others are free. An effective way of determining popular directories is doing a simple Google search with the type of business plus the location. As an example, you could type ?restaurant in Boston?. Go for the local directory that appears within the first three SERPs (search engine results pages). Another way to go about choosing is going through an online business directory comparison chart.
You will reap maximum benefits from a local directory service that adds your business to as many local business directories as possible because following the laws of probability, the more the companies you list with, the greater are your chances of appearing in the first SERP.
Another way to reap maximum benefits from a local directory service is to ensure it lists as much information about your business as possible. You are allowed to write a description about your business in a local business directory. Some of the other information that should be included in your listing are your full business name, your physical address and phone number, a clickable website URL, list of services offered, facilities available, opening hours, your business logo, and videos and the pictures of your premises.
To reap maximum benefits from local directory services, ensure the service you go for helps you with local special offer vouchers. Vouchers and other incentives such as coupons go a long way in converting surfers into buyers. Go for local directory services that use such words as ?special offer? and ?free? in listings.
The local directory service you go for should facilitate interaction with the communities in your directories. The interaction is important because it will help you with product development. Go for local directory services that list you in directories that allow for reviews and rating. The local directory service should be ethical since ?bribing? people to write reviews could backfire on you.
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